What is Facebook Business Manager for?

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Facebook Business Manager, also known as Facebook Business Manager, is a tool designed specifically for companies that want to promote their work on the social network. It allows this to be done in a much simpler, safer and more efficient way in several aspects.

Want to understand more about how this tool works and what its applications are to help your work on the network? Check out this article we prepared!

How does Facebook Business Manager work?
Part of Facebook for business, Facebook Business Manager off page seo service is a tool that offers an exclusive space for companies that want to carry out advertising and marketing activities through the platform, regardless of the size or segment of the business.

It basically works by centralizing all commercial information and advertising actions. This is a big difference, since previously it was necessary to have an account linked to your personal profile to manage them.




If your company shares any type of access to this type of commercial data, whether pages, accounts, segmentations, among others, the ideal is that you use Facebook Business Manager.

This way, you ensure that everyone will have access to the information that is relevant to them, with permission selections (administrator, employees and granting to partners) and without the need to involve personal profiles.

What are the main advantages of Facebook Business Manager?
The tool's greatest benefits revolve around security, practicality and efficiency in sharing, accessing and using company information. See more details:

Security
Since it does not work with personal accounts, Facebook Business Manager already offers greater security and privacy for those who work there. After all, without it, you have to give personal access to anyone who makes changes or uses network services on behalf of the company, even if they are just posting.

two-factor authentication — any registered user, when trying to access the tool with a new device, regardless of the permission level, will have to enter a one-time login code;
account cleanup — employees who no longer work for the company, or who simply no longer have functions linked to Facebook Business Manager can, and should, be deleted from the account. To make things easier, the platform itself already checks inactive employees on a quarterly basis;
adding another administrator — if you feel the need, you can add another administrator to the account, ensuring that no absence affects activity within the manager.