So you should leave it to one, at most two directories

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Don't miss any more posts: THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Click here for the registration form. #4 Special characters and hyphens A few words on the topic of special and special characters: As a precaution, you should still write Ö,Ä,Ü with OE,AE,UE today. You should separate individual words with a hyphen “-”. Nowadays, Google also reads the underscore “_” like a hyphen.


You should avoid spaces because many browsers write %20 instead, which Special Data doesn't look nice. You should also avoid other special characters such as commas, question marks or brackets. #5 Avoid keyword spamming Instead of Exampleshop.de/luftmatratze-luftmatratzen-kaufen-online-shop, use a short URL with one or at most two keywords. Remember that the URL is often the first thing users see - and no one likes clicking on content that seems spammy. If your domain name is already a keyword domain, maybe don't use the keyword twice. Luftmatratzen.de/luftmatratzen looks spammy. #6 Only use directories if they structure the website thematically Ebay's landing page on the subject of “Ski” has the following.





Alpin-Skier-und-Ski-Binden/42814/bn_16577088 . Google wants you to create directories based on topics, not technical refinements. There's certainly a good technical reason why Ebay needs the /b/ directory, but Google doesn't like that kind of thing. In general, the page hierarchy should be as flat as possible. These directories should logically structure your URLs. Ebay shows its structure very nicely in the breadcrumbs on the corresponding page: “Sport > Skiing & Snowboarding > Alpine Skiing > Alpine skis and ski bindings.