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Dear reader, digital marketing requires investment, welcome to the harshest reality. So we must begin to include investment in paid media in our online marketing strategies. How to make online marketing strategies What we have to do when designing our online marketing strategy is very simple. With all the questions already resolved (we already know which direction we should go), we are going to draw what we do in the digital world, that is, we are going to carry out a digital marketing audit.
Now grab paper and pencil or open a sheet of text :-p because we are go Turkey Phone Numbers 32 Million List ing to talk about: – Owned media or own media. – Paid media or paid media. – Earned media or earned media. – Sales funnel or purchase funnel. Own media or “owned media” 1. Web : it has to be the center of your digital strategy, “your house”, where you are going to receive all your guests, therefore it not only has to have a beautiful and friendly design but you must: – Have the entire SEO part optimized at 110%.
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– Professionally implement web analytics as complete as possible: Google Analytics, Google Tag Manager, Search Console and Yandex.. – Generate “fresh content”. Our website cannot be a static place where information remains stagnant. You have to create periodic content, so decide what type of format and how often and get to work. You already decide if it will be a blog, a news section or a multimedia area.
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