Email marketing for business – where to start building a sales channel

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Do you imagine a small business, e-commerce giant, or something between them without email newsletters? Emails help modern businesses build strong customer relationships. Correctly quinticing the mailing list, you can increase sales without increasing the budget for advertising.ContentComponents of successful email-mailingSubscriber BaseContent of lettersTools for Efficiency Tracking and AnalysisBuilding email marketing for your business on stepsGabery of subscribersSegment the audienceCreate content of emailsChoosing a service for mailingsWe customizu embeds and chainsLogic to send a series of lettersTools for Efficiency Tracking and AnalysisTileness and clicksConversion assessmentWork on Errors and Testing New Analysts Based on AnalystsBonus: list a few win-win email marketing strategiesIn conclusionEmail marketing is a type of promotion of goods or services by direct communication with the target audience through letters.

Email allows you to directly convey information to the client, which makes it a more efficient and personalized form of communication.Letters in the mailbox are easier to notice than posts on social networks that may get lost among other publications or not appear in the tape shopify website design  at all.According to the latest data, email marketing brings companies an average ROI of $36 per dollar spent. And for retail, e-commerce and consumer goods enterprises, the return on investment is even higher – $ 45.bannerBut, before proceeding to develop a writing template, you need to think about the purpose of the newsletter. Should the mailings drive more traffic to your site or help you generate leads? Or maybe you want to get more contacts with email and promote new products and services? Answer these questions before working on the newsletter.Components of successful email-mailingSubscriber BaseThe first and most important component of any email-mailing is the base. For it to be of high quality, it is necessary to collect e-mail addresses only from those people who have expressed their consent to this.



After finding out which platforms the audience uses, you can post a newsletter message and invite people to subscribe to it.At the same time, it is important to determine in advance its content and inform potential subscribers about what content they are going to subscribe to and how often they will receive it.скриншотExample of a block with a subscription from HandboxNever buy subscriber bases! People whose email addresses are included in such databases did not agree to receive your messages, and it is unlikely that they are even interested in them. When they receive your emails, they will simply ignore them or, worse, mark them as spam.And such bases usually contain spam traps, which can greatly harm the delivery of your letters.And do not forget about the hygiene of the subscriber base. Quality is more important than quantity. If there are many invaluable addresses in the database, this again can lead to content in spam or even to the appearance of your domain in the black list of mail systems. And do you want to spend money on subscribers who do not interact with you?Fortunately,